Marketing For The Feathers Hotel in Woodstock

Revitalising The Feathers Hotel in Woodstock: How Hook Digital Brought a Historic Boutique Hotel Into the Modern Era
Nestled in the heart of Woodstock, Oxfordshire, The Feathers Hotel has long been a beloved destination for both locals and visitors. With its rich history and distinctive charm, this boutique hotel has been an iconic part of the community for decades. However, after Ede Holdings Ltd acquired the hotel, it became clear that The Feathers needed a fresh approach to reflect its heritage while appealing to modern luxury travellers. That’s where Hook Digital stepped in.

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Hook Digital was engaged by Ede Holdings to lead a comprehensive rebranding of The Feathers Hotel, transforming its identity and positioning it for future success. From a new website and fresh imagery to print collateral and signage, we provided end-to-end marketing services that helped revitalise the hotel’s brand and elevate its appeal to a discerning audience.
Here’s how we did it.

‍1. Breathing New Life into a Historic Brand
The Feathers Hotel has a rich heritage dating back to the 17th century, with its stunning architecture and timeless elegance contributing to its unique identity. The new owners were keen to preserve this history but wanted to modernise the brand to attract today’s luxury travellers—those looking for a unique, upscale experience while visiting historic Woodstock and nearby attractions like Blenheim Palace.
At Hook Digital, our first task was to dive deep into understanding the hotel’s essence. We worked closely with Ede Holdings to ensure that while we refreshed The Feathers’ brand, we remained true to its roots, honouring its history and the special place it holds in the local community.

‍2. A New Website for a New Era
A crucial element of the rebrand was creating a new website that would serve as a digital home for The Feathers. The goal was to design a site that was as inviting and elegant as the hotel itself, while ensuring it catered to the needs of modern travellers who often make their accommodation choices online.
Our team at Hook Digital focused on:

• Visual Storytelling: High-quality imagery and video were at the heart of the website design. We wanted visitors to instantly feel the charm, warmth, and luxury of The Feathers Hotel from the moment they landed on the site. We produced all-new content, including stunning photography of the hotel’s interiors, guest rooms, and surroundings, as well as engaging video footage to bring the experience to life.
• User Experience: We prioritised ease of use, creating a seamless and intuitive booking process. The website is fully responsive, ensuring it looks and functions beautifully across devices, whether a guest is browsing from their desktop or mobile.
• SEO Optimisation: With strong competition from other boutique hotels in the Oxfordshire area, it was essential that The Feathers’ website performed well in search engine rankings. We integrated SEO best practices into every page to ensure the hotel would be easily discoverable by potential guests searching for luxury accommodations near Woodstock.

3. Captivating Imagery and Video Content
Imagery and video content play a huge role in showcasing the personality of a hotel. For The Feathers, we wanted the visuals to reflect both the hotel’s historic charm and its luxurious, contemporary appeal. To achieve this, Hook Digital arranged a professional photo and video shoot, carefully capturing every detail that makes The Feathers Hotel unique.
From the cosy yet opulent rooms to the beautifully restored public spaces, the photography highlighted the hotel’s key selling points. The resulting video content showcased the hotel’s ambience and surroundings, with an emphasis on the experience of staying in a historic yet modern luxury setting.
This content became the backbone of the new website, social media campaigns, and digital advertising efforts, helping The Feathers connect with its target audience and inspire them to book a stay.

‍4. Designing Print Collateral that Reflects Heritage and Luxury
While digital marketing is crucial, physical touchpoints also play an important role in the overall guest experience, particularly for a hotel. Print collateral was a key part of The Feathers Hotel’s rebranding effort, ensuring that every detail of a guest’s visit, from menus to wayfinding, reflected the new brand identity.
Hook Digital designed a range of print materials that seamlessly blended the hotel’s rich heritage with its contemporary appeal. These included:

• Menus: From the fine dining restaurant to the afternoon tea service, the menus were designed to be elegant and in keeping with the hotel’s luxury positioning. Each menu was created with both aesthetics and functionality in mind, enhancing the guest experience.
• Wayfinding Signage: Clear and tasteful signage was developed for both the interior and exterior of the hotel, guiding guests effortlessly through the space. Whether exploring the hotel or navigating the beautiful outdoor areas, the signage reflects the hotel’s refined aesthetic.
• Outdoor Signage: The hotel’s new outdoor signage was designed to make an immediate impression on passers-by, while still remaining true to the heritage of the building and its surroundings. The new signage is elegant yet distinctive, ensuring The Feathers stands out as a luxury destination in Woodstock.

5. Building a Cohesive Brand Across Every Touchpoint
One of the key challenges when rebranding a historic property like The Feathers Hotel is ensuring that the brand remains cohesive across every platform and touchpoint. At Hook Digital, we were meticulous about aligning the hotel’s digital presence, print materials, and physical environment with its new brand identity. Our team ensured that from the moment a guest first discovered the hotel online to their arrival and throughout their stay, they experienced a consistent message of luxury, heritage, and impeccable service. This consistency helped reinforce The Feathers’ positioning as a premier boutique hotel in Woodstock.

‍Conclusion: A Historic Rebrand with Modern Appeal
At Hook Digital, we’re proud of the work we did with The Feathers Hotel to revitalise its brand and position it for future success. Through a thoughtful and comprehensive rebranding process, we helped the hotel honour its rich history while appealing to today’s luxury travellers.
With a new website, stunning imagery and video content, and beautifully designed print collateral, The Feathers Hotel is now poised to attract guests from Oxfordshire and beyond who are seeking a luxurious, unique stay in one of England’s most historic towns.
Are you ready to breathe new life into your business? Whether you’re a hotel, restaurant, or any other business in need of a rebrand, Hook Digital is here to help. Contact us today and let’s talk about how we can elevate your brand to new heights.

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