Butler + Duke

Challenges:

1. Communicating Craftsmanship: Conveying the essence of craftsmanship and traditional construction techniques in a digital format presented a challenge, as these qualities are often best appreciated in person.
2. Engaging Social Media Content: Crafting content suitable for various social media platforms while maintaining consistency and relevance to Butler + Duke's brand identity required careful planning and execution.
3. Reaching Target Audience: Identifying and engaging Butler + Duke's target audience, which includes individuals interested in high-quality craftsmanship and timeless design, posed a challenge in a crowded digital landscape.

Solution:

1. Visual Storytelling: Hook Digital collaborated closely with Butler + Duke to capture the essence of their craftsmanship through visually compelling images and videos. By highlighting intricate details, traditional techniques, and the dedication of Butler + Duke's craftsmen, the content aimed to evoke an appreciation for the artistry behind each project.
2. Tailored Content for Social Media: Recognising the diverse nature of social media platforms, Hook Digital curated content tailored for each channel, ensuring maximum impact and engagement. From Instagram's visually-driven platform to LinkedIn's professional audience, the content strategy catered to the unique preferences of each audience segment.