Butler + Duke
Butler + Duke wanted to capture the progress on their Cottage Farm development.
Butler + Duke is a boutique developer renowned for its commitment to craftsmanship and traditional construction methods. With a focus on creating timeless spaces that blend modern functionality with classic design principles, Butler + Duke sought to elevate its online presence to resonate with its discerning clientele and showcase its exceptional portfolio of projects.
55
Day Turnaround
55
Video Formats
55
% Engagement Increase
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Challenges:
- Communicating Craftsmanship: Conveying the essence of craftsmanship and traditional construction techniques in a digital format presented a challenge, as these qualities are often best appreciated in person.
- Engaging Social Media Content: Crafting content suitable for various social media platforms while maintaining consistency and relevance to Butler + Duke's brand identity required careful planning and execution.
- Reaching Target Audience: Identifying and engaging Butler + Duke's target audience, which includes individuals interested in high-quality craftsmanship and timeless design, posed a challenge in a crowded digital landscape.
Solution:
- Visual Storytelling: Hook Digital collaborated closely with Butler + Duke to capture the essence of their craftsmanship through visually compelling images and videos. By highlighting intricate details, traditional techniques, and the dedication of Butler + Duke's craftsmen, the content aimed to evoke an appreciation for the artistry behind each project.
- Tailored Content for Social Media: Recognising the diverse nature of social media platforms, Hook Digital curated content tailored for each channel, ensuring maximum impact and engagement. From Instagram's visually-driven platform to LinkedIn's professional audience, the content strategy catered to the unique preferences of each audience segment.
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