Branding
2024

The Dog's Spot

The Dog's Spot wanted a more recognisable and usable brand both online and in-store.

Hook partnered with The Dog’s Spot to craft a distinctive and inviting brand identity that resonates both online and in-store. As a boutique dog café and premium pet retailer, The Dog’s Spot needed a recognisable, user-friendly brand experience to encourage repeat customers. Hook delivered a refreshed visual identity and digital presence, enhancing customer engagement and loyalty while reinforcing their reputation for high-end pet products and a welcoming café atmosphere.

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Concept Brands

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Developed

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Creative Assets

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Once The Dog’s Spot brand was defined, Hook extended its impact through bespoke merchandising and packaging design. Every touchpoint, from elegantly branded product packaging to custom in-store displays, was crafted to reflect the boutique’s premium appeal. Hook ensured a seamless blend of aesthetics and functionality, making The Dog’s Spot’s products instantly recognisable and elevating the overall customer experience—both online and in-store.

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