Chinnor Rugby Club
Chinnor RFC partnered with Hook both in a Marketing and Sponsorship capacity as they entered their 2024/25 Championship campaign.
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Chinnor Rugby Football Club, embarking on their first-ever Championship Rugby campaign, faced the need for comprehensive marketing support. The club sought a marketing agency to consolidate and oversee their marketing activities, enhance visibility, and create a memorable matchday experience for fans. Hook was brought in to manage and support all aspects of their marketing, ensuring increased footfall and engagement throughout the season.
Objectives:
- Increase visibility: Amplify the club's presence through both physical signage and digital platforms.
- Enhance matchday experience: Improve fan engagement on-site and online.
- Drive footfall: Attract larger crowds for matches through strategic marketing efforts.
- Support content creation: Train internal teams in content development while also producing high-quality materials.
- Run paid campaigns: Implement targeted paid advertising to boost event attendance and fan interaction.
- Streamline marketing operations: Oversee and support all marketing functions in-house to ensure efficiency and coherence.
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Approach:
- On-Site and Physical Presence:
- Hook designed and installed vibrant, strategically placed signage to enhance visibility at the stadium.
- The creation of brochures and sponsor placements helped improve fan engagement and drive commercial partnerships.
- Content Creation & Deployment:
- Hook produced engaging content, including videos, aerial footage, and graphic design, to bolster social media and marketing materials.
- The agency conducted workshops to train Chinnor’s in-house team on effective content creation and deployment, ensuring a sustainable marketing strategy for future seasons.
- Digital Marketing & Social Media:
- Custom-designed social media content was regularly published to promote games, players, and events, significantly increasing Chinnor’s online presence.
- Paid advertising campaigns were launched to target specific audiences, focusing on ticket sales and event awareness.
- Royal Mail Flyer Drop:
- To drive local attendance, Hook executed a Royal Mail flyer drop, distributing promotional materials to homes around Chinnor to increase matchday footfall.
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