Minoli Tiles
Minoli Tiles asked Hook Digital to draw more foot traffic to their Outlet store.
Hook Digital partnered with Minoli Tiles, a renowned family business specialising in high-quality tiles and surfaces, to elevate their content campaigns. By filming and photographing their outlet and events, and producing all campaign materials, Hook Digital facilitated Minoli Tiles' transition into the digital realm, deploying targeted content across Meta platforms to maximise engagement and brand visibility.
55
People Reached
55
Conversions
55
Day Turnaround
Minoli Tiles, a trusted name in the tile industry, boasts a legacy of excellence spanning generations. With a commitment to quality craftsmanship and a diverse range of premium products, Minoli Tiles sought to revitalise its brand image and connect with a broader audience through a dynamic digital campaign.
Solution:
- Comprehensive Content Production: Hook Digital meticulously filmed and photographed Minoli Tiles' outlet, events and locations, capturing the essence of their brand and showcasing their extensive product offerings. From stunning visuals of tile displays to behind-the-scenes glimpses of the showroom, the content aimed to immerse viewers in the world of Minoli Tiles.
- Tailored Spring Campaign: Leveraging the captured content, Hook Digital developed a spring campaign tailored to Minoli Tiles' target audience. By highlighting seasonal trends, design inspiration, and the versatility of Minoli Tiles' products, the campaign aimed to resonate with homeowners, designers, and industry professionals alike.
- Meta Targeted Campaign Deployment: Utilising Meta's advanced targeting capabilities, Hook Digital deployed the campaign content across Facebook and Instagram, ensuring maximum reach and engagement. By leveraging demographic, interest, and behavioural data, the campaign effectively targeted individuals most likely to be interested in Minoli Tiles' products, driving traffic to their website and generating leads.
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